Formula 1 · Hospitality · Partnerships
Headshot
Nº 01 — Portfolio
Global Events · Partnerships · Hospitality
Worldwide
Kaelynn Lesniak
Across the grid. Across the globe. One standard of hospitality.
Headshot
The scope
A career measured in races run, partners won, and rooms that ran perfectly.
200+
Events delivered each year
$1M+
Per-program budgets managed
Global
Formula 1 hospitality, race to race
Tier 1
Trade shows — Black Hat, RSA
What I do
A full grid
A full grid
of capability
Formula 1 is the headline. The discipline behind it travels to any brand, market, or stage.
01
Sponsorship & Partnership Activation
Turning sponsorship investment into experiences executives remember and partners renew.
02
Global Event Strategy & Delivery
End-to-end ownership across continents, from concept and budget to flawless on-site execution.
03
VIP & Executive Hospitality
Curating high-stakes hospitality for C-suite guests and global partners.
04
Brand Experience & Marketing
Brand moments that look effortless and perform against real business goals.
Career
View résumé (PDF)
Experience
Oct 2025 – Apr 2026
Keeper Security · Remote
Manager, Industry Events & Global Partnerships
Global events, partnerships & hospitality
- Led global event marketing strategy across corporate partnerships, hospitality programs, and Tier 1 trade shows, managing a portfolio of 200+ events a year with budgets up to $1M+ per program.
- Owned Formula 1 partnership hospitality end to end across the Grand Prix calendar, from guest communications and supplier coordination to rights tracking, budget oversight, and on-site VIP execution.
- Partnered with Sales and Business Development to align hospitality programs with pipeline acceleration, defining guest criteria and invitation workflows.
- Managed a team of event marketers and built the KPI and post-event reporting frameworks that proved ROI on hospitality investment.
Jan 2024 – Oct 2025
Keeper Security · Remote
Event Marketing Specialist
Tier 1 B2B trade shows
- Led execution of Tier 1 cybersecurity trade shows including Black Hat, RSA Conference, and Identiverse, drawing tens of thousands of attendees, with budgets exceeding $500K per event.
- Owned booth design, vendor contracts, lead capture workflows, and on-site logistics for marquee industry events.
- Built integrated pre-event, on-site, and post-event campaigns to maximize qualified pipeline from event investment.
- Managed vendor and agency relationships across fabrication, AV, hospitality, and creative, negotiating to protect both cost and experience.
Aug 2022 – Jan 2024
TMG · Tampa, FL
Marketing & Events Manager
The Marketing Group
- Ran end-to-end event marketing and field activation for B2B and B2C clients, scaling programs from regional activations to national multi-city tours.
- Built integrated campaigns across event, digital, brand, and partnerships in support of client revenue and brand goals.
- Owned client relationships across multiple accounts, leading strategy, status reporting, and performance reviews.
Aug 2021 – May 2022
IWU · Marion, IN
Athletic Department Marketing Intern
Indiana Wesleyan University
- Supported event operations and marketing for collegiate athletics, including game-day execution and fan engagement campaigns.
- Created promotional content and ran social media to drive attendance and community awareness.
2018 – 2022
Education · Marion, IN
B.S., Sports Marketing
Indiana Wesleyan University
- Coursework across Sports Marketing, Event Management, Brand Strategy, Consumer Behavior, and Sales Management.
- Competitive American Saddlebred background throughout, the foundation of her events and hospitality instinct.
Let's talk
Let's build the next one
For partnership programs, motorsport hospitality, and global events that have to land the first time.